Many companies today have a “call to action” in their direct advertising. I’m sure you all know Billy Mays, or at the very least you know his ear-piercing voice. Billy is the spokesperson for a variety of household products including OxyClean, Orange Glo, Kaboom, etc. This company gives viewers a call to action at the end of every infomercial. It goes something like this…
“Act Now! Call in the next 20 minutes to receive five bottles, yes that’s right, FIVE bottles for three easy payments of $19.99. Yes, you heard me right. $19.99! This offer ends soon so Act Now! Just dial the number on your screen to receive the five bottles for three easy payments of $19.99 and I’ll throw in an extra dish towel. Yes, a dish towel! What an offer! Call now!”
