Nov 09
There are two words that will send chills up and down a marketer’s spine.
Event.
Marketing.
Event marketing includes many things – customer symposiums, trade shows, roadshows, etc. The common factor for each of these is expense. Exhibiting at a tradeshow is overwhelmingly expensive, especially if you’re a start-up. It is also incredibly exhausting, as these shows require an intense amount of planning, organization, and successful execution. In the end, however, it’s all about the payoff. Exhibiting is typically a fast way to generate quality leads. If you’re successful, shows will pay for themselves in a few short months.
