Marketing Virgin

Interested in knowing more about marketing? Why not join your local chapter of the American Marketing Association? There are 38,000 international members and 74 member chapters.

Benefits:

• Network with other marketing professionals
• Gain access to exclusive marketing resources
• Search the interactive career center to find your next job

I am currently on the board for the Austin chapter and I really enjoy being involved in the organization. If you would like to know more, just leave a comment below.

Search Driven Copywriting - Using Keyword Research to Write in the Voice of Your Audience

Written by Scott Daughtry, SEO specialist.

As marketers we constantly try to write compelling copy that motivates people to take some sort of action. The trick is to write in the voice of our target audience; speaking to them using language they respond to.  Sometimes we use focus groups or surveys to help with this; getting out in the field and talking to prospects/customers also helps. In the end though, the words we choose often amount to best guesses. Perhaps this is why marketers are sometimes looked negatively upon - especially those in the high tech industry. Maybe we are just not speaking our audience’s language. If only there was a thesaurus of words to use when writing for a specific audience. What if I told you there was?  

Read the rest of this entry »