Nov 13
How do you decide which events to attend?
1. Look at your competitors
Most of your competitors will post which events they are attending on their website. Use this information!
2. Look at your target market
What events are they interested in attending? Do they prefer online events, such as webcasts - or do they prefer trade shows?
3. Look at your budget
A show in Las Vegas may be manageable, but sending half of your sales staff to the UK may not be realistic.
4. When in doubt, Google
Search terms realted to your industry such as “content management trade shows” or “computer security trade shows”.
