Dec 11
Word of the day: Womenomics
A phrase initially coined by The Economist, womenomics refers to the amplified purchasing power of women on the economic and cultural front.
Ask any marketer what the 4 P’s of marketing are and you will get the same answer - product, price, place, and promotion.
When we talk about women, there are 4 NEW P’s - Pearls, Pumps, Purses, and Power.
