Archive for January, 2008

Superbowl Advertising

Advertising 1 Comment »

On Sunday, February 3rd, millions of Americans will sit in front of a TV set and watch the Superbowl XLII. I, however, will be out shopping while the crowds are at a minimum, as I wish BOTH the Giants and the Patriots would lose, if it were at all possible. If the Cowboys hadn’t choked in the semi-finals or if the Packers hadn’t lost in OT in the finals, this would be a different story.I will, however, pay special attention to the half-time ads. With so much money invested in advertising every year, it’s fun to see how companies work to top the previous year.

Below are some interesting charts on ad spending at the Superbowl:

 

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How to Land a New Job

Miscellaneous 1 Comment »

Five tips to help you land your next marketing job:

1. Do your research - start reading

Never Eat Alone: Keith Ferrazzi
From business cards to intimate relationships.

Some Assembly Required: Thom Singer
How to network from an expert.

Career Distinction: Kirsten Dixson and William Arruda
All about personal branding.

2. Get involved in social networking
a. LinkedIn
b. Naymz
c. Facebook
Join groups! Facebook, Yahoo!, etc.

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What is Digg?

For the Non-Virgins No Comments »


What is Digg.com?
Digg.com is a social media website that lists and organizes hyperlinks based on users’ votes. There are no editors. Links are submitted by the Digg community, with users encouraged to view the content and vote on it. The more “diggs” a link gets, the more prominent its placement.

A website that gets enough votes can ascend to the Digg homepage, where a huge influx of Web traffic can flow to it. More than 17.6 million people visited Digg.com in November, according to Compete. Sites with links on Digg’s homepage can get traffic spikes that reach into the tens of thousands.

For a marketer, Digg.com can serve as a viral platform for content. Links on the Digg.com homepage can spread around the Web, generating hundreds, sometimes thousands, of inbound links.
Content is organized first by these platforms and then by topic. Topics for news, video and images are:
Technology
World & Business
Science
Gaming
Lifestyle
Entertainment
Sports
Offbeat

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Internet Marketing

For the Non-Virgins No Comments »

Best Internet Marketing Blog Posts of 2007…Techipedia.com

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