Feb 20
Below is a list of the pro’s and con’s of conducting an e-mail marketing campaign to iPhone users, courtesy of the geniuses at MarketingSherpa.
Some of the Pro’s:
1. The iPhone accepts HTML
2. Readability – zoom, scroll, etc.
3. You can see who is visiting your landing pages from Apple’s Safari browser
4. They work internationally
Some of the Con’s:
1. Email access isn’t quite as fast
2. AT&T’s network is slow
3. Your “order now” button needs to be large – to accommodate larger fingers
4. No Flash capabilities
For more information and to get the full list of pro’s and con’s, visit Marketing Sherpa.
