Archive for March 31st, 2008

HTML for Dummies

Website Design No Comments »

HTML for Dummies

Interested in learning more about HTML and CSS? You’ll want to pick up the latest edition of “HTML, XHTML and CSS for Dummies.”

The author, Jeff Noble, is a very smart, talented and reliable source.

Pre-order your copy now at Amazon.com.

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What is a Persona?

Marketing No Comments »

For marketers, a persona represents a group of people that have certain pre-selected characteristics.

When developing a persona, a marketer will determine which habits, traits, demographic, psychographic (etc) characteristics their best clients possess. These qualities will help them target their messaging to them.

For example, say you own a boutique that sells high-end baby furniture, clothing, toys, etc. Who is going to be your best customer?

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