I hired a photographer at our Hard Rock customer party in Orlando. We designed a border and he printed off the shots he took on-site. For more information, visit www.eventmallusa.com. They have a bunch of great ideas for exhibiting, if you’re willing to pay a little extra money.
Click the link below to get the full view..
NetQoS After Party
NetQoS Staff
NetQoS Customer
1 week — time spent in Orlando, FL.
3,190 — number of people who sat through our booth theater presentations.
3,500 — number of “network rockstar” t-shirts we handed out in the booth.
3,000 — number of blinky guitar pins we gave out in the booth.
400 — number of customers/prospects that attended our “by invite only” exclusive after party I put together at the Hard Rock hotel.
2 — number of “stripper-esque” party crashers who I kicked out of the party.
Diamond — level of sponsorship I signed up for in San Francisco next year, taking us up to a 30×40 booth.
3 — number of times I have managed this show.
Universal Studios — rented out by Cisco - we ate, drank, went on rides, and watched the Blue Man Group, for free!
99.5 to .5 — percentage of males to females at the show.
Click on the link below to see the full picture:
Cisco Live NetQoS After Party - I am in the bottom left-hand corner with Steve, our VP of Marketing
After Party - Guitar Hero and Rock Band
NetQoS After Party Staff - My marketing team! Cathryn, John, and Jordan
Full Booth – We certainly know how to draw a crowd
Product Demo – Rob gives an NPC demo
Packed House
Flight Home – 1 of 3 guys sporting our NetQoS shirts on the flight home
I am heading out to the Cisco Live show so unfortunately, I will not be posting anything next week <sigh>.
Are you planning an event overseas? Are you having a difficult time getting a response to your RFP? Trapped by a language barrier or a timezone difference? Consider getting help from an event planning company. The cost to you is virtually nothing - their commission comes from the hotel you book with.
I’m currently working with a company called Essential Events. They have been such a time saver! Ask for Kimberly Adams.
Did you land a highly sought after presentation timeslot at a tradeshow you are exhibiting at? Trying to figure out how to market your presentation to attendees? Create a business card that advertises your speaking timeslot like the ones below. You can hand these out to attendees that visit your booth. After you scan their badge, place the card in the badge holder as a reminder to attend.
Graphics by Ginger McBride, Tip courtesy of Jordan Weiss
It seems like everyone and everything is “going green” these days - including the promotional giveaway companies.
Companies like Cisco are leading the way by hosting “green” tradeshows where no paper or freebies are allowed. The huge IT conference, Interop, places bins on their show floor so attendees can recycle their badges.
I recently received a sample of a re-usable bag (much like those you find in a grocery store) that was branded with a company logo. The promotional giveaway company selling them wanted $3 a bag. $3 for a recycled plastic bag? Talk about capitalizing on a current trend!
Have you received any “green” tchotchkes lately?
Great new tips from MarketingSherpa.com…
1. Email headlines: 35 characters or less
-Especially when you’re using a call to action
2. 70% of email users use a preview pane
3. Don’t forget to use table cells when designing an email
-Put images near each other so you don’t have a bunch of “x’s” through your email
4. Embed links in the top, right-hand side
I’m currently planning a customer event in Germany. We’d like this event to leave a big European footprint.
We’ve settled on the first week of October and now we just need to figure out which city. We have narrowed it down to Duesseldorf and Cologne. The time I spent in Germany was limited so I need some advice.
Has anyone exhibited or spent time in either of these two cities? Any advice on venues, entertainment, etc?
BusinessWeek published a great article about the future of blogs titled “Beyond Blogs.” From social media to social networking to the inevitable, glorious “Google juice”.
Check it out here.
