That’s all I have to say about the Nike Human Race 10k, taking place August 31st. Is has all the makings of a great program. Nike hand-selected 25 cities world-wide based on their geographical locations, landmarks and their unique race courses. In Austin, Texas, Nike is preparing runners for the race six weeks in advance. Every Tuesday, Thursday, and Saturday, runners can meet with instructors and test out Nike products while they run three or five mile courses. I went with a group of friends and we had a great time. On August 31st, Lance Armstrong will be running in Austin for his foundation (the race benefits one of three charities), and Ben Harper will play a free show afterwards. Anyone who runs is encouraged to visit nikeplus.com to track their progress and network online with other runners.
Why this event is so great…
1. It’s built heavily on word-of-mouth marketing
2. The online community they are creating is a fantastic way to collect data on their top customers
3. Each person who runs in the race, or participates in the training has to give Nike their information - including home and email address information. What a great way to build a prospect list!
4. It benefits three great charities - Lance Armstrong Foundation, Ninemillion.org, and WWF.
