Marketing Virgin

If you’re exhibiting at a show and you plan on hosting a party for your customers/prospects, make sure to read the show contract. Event management requires your party/breakfast/dinner to be outside of show hours, and it can’t conflict with show after-parties either. Doing so can result in serious fines. I heard about one tradeshow that stated vendors could not host any separate events within 20 miles of the convention center. Ouch!

I’m not going to lie, I need some help. I’m working on a charity fashion show that will take place next April at a swanky Austin location. Are there any “out of the box” marketing tips that you can give me to drive support within the community? So far all we have are a few logitics details (date, time, location, theme, donor levels) and it would be nice to differentiate this show from all the others.

Thanks!

Interested in comparing two keywords to determine which one is more searched?
Try Google Trends.
Google Trends gives you a great visual for searched terms. Do you see a spike it traffic one day? Google will show what news or event occured that day, thus showing the root cause of the spike in traffic. You can even see the top cities where the searches are coming from.

Example…
From this data, you can see that the term “Obama” is searched more than “McCain”.

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I may be biased, but our PR Manager, Chandra, does a great job writing press releases. She has really incorporated the latest in social media into her work.

Whenever you write press releases, consider adding a link at the bottom that directs readers to your RSS feed and encourages them to follow you on Twitter. Place these links above your contact information.

For a good example, click here: http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20080918005752&newsLang=en.

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Click rate determined by ad size on a website. Bigger is *sometimes* better!

Courtesy of MarketingSherpa.com.

A few metrics that every marketer should be tracking…

Click-to-open ratio (Click rate / Open rate): Removes unopened emails from the equation and tells you how relevant your content is to someone who opened your email.

Click times conversion (Clickthrough x conversion rate): Removes open rates and shows you how the email performed among those who clicked around.

Revenue per emails (Revenue / # of Emails sent)

Email “nonresponders” are typically a marketers worst nightmare. Since we measure the success of our email marketing campaigns by opens and click-through’s, those who elicit no response always make us question the success of our communication.

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To my family along the coast and my friends in Houston, stay safe!

I have talked to a few interesting people through this blog. I just wanted to give out my personal email address in case you have more in depth questions: andreakstout@gmail.com.

Don’t hesitate to contact me. Thanks.