Marketing Virgin

Although I receive bad emails on a weekly basis, I haven’t posted one recently. A special “thank you” goes to my co-worker who forwarded this gem to me. 

Do you see what’s wrong with this email? If you speak proper English, you will.

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I’ll make this a quick post…

My boss passed along a good article for B2B marketers regarding subject lines. It discusses length, content and testing.

Check it out here.

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On October 30th, MarketingSherpa is offering a free teleconference to discuss how the economy will affect email marketing.

 Topics to be covered include:
- How to get aggressive
- Offering real benefits
- Segmentation for everyone
- Designs for reality
- Looking overseas

Sign up for it here.

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A few metrics that every marketer should be tracking…

Click-to-open ratio (Click rate / Open rate): Removes unopened emails from the equation and tells you how relevant your content is to someone who opened your email.

Click times conversion (Clickthrough x conversion rate): Removes open rates and shows you how the email performed among those who clicked around.

Revenue per emails (Revenue / # of Emails sent)

Email “nonresponders” are typically a marketers worst nightmare. Since we measure the success of our email marketing campaigns by opens and click-through’s, those who elicit no response always make us question the success of our communication.

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I had quite a few emails that I needed translated into German. I hired Werbal GmbH Advertising Agency out of Switzerland to do it. They were a pleasure to work with and their services were affordable. If you’re looking for a good agency, add them to your options list. Ask for Thomas Aebersold (aebersold@werbal.ch).