Marketing Virgin

I’m flying out to Germany tomorrow to scout out a few venues for a customer event we’re doing in October. Sweet gig, huh?

Check out the latest board member of the month…

It’s me! Ha.

http://austinama.org/about.php 

I recently sat down with my manager for my two year review. She had a few suggestions for increasing my value as a marketing professional at my company. I thought they were really good so I figured I’d share them with everyone:

1. Do whatever you can to be visible to your co-workers.

Get out of your office, attend employee functions, and get yourself invited to executive level meetings.

2. Stay informed.

Set up your Google Alerts to get up-to-the-minute industry news about the space that your company is operating in. You can’t hold an intelligent conversation with your fellow employees if you’re not informed. This is especially true in the tech space.

3. Create an internal e-newsletter.

Let the rest of the company know what great things the marketing deparment is doing. Another option is to offer training to the rest of the company. Teach them what you know.

4. Keep Sales in the loop.

There is often a break in communication between Sales and Marketing. Keep Sales updated on all your latest campaigns and accomplishments with a weekly e-mail.

IKEA-ization.

Global marketing is expensive. The cost of translation for global organizations is staggering. Use fewer words and more pictures, like IKEA.

My marketing communications team is my second family. Because of our friendship, we are aptly known as “Team Marcom”.  

In many companies, the marketing department is known as “the fun group” – and our team is no exception. Enjoy some of the outtakes below…

Sometimes my coworker thinks he’s a ninja…

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Because it’s Friday, I thought I’d post this 2007 NFL Superbowl commercial featuring GoDaddy.com.