Marketing Virgin

I ran across a good article today that gives a few tips for improving your search engine results for your Facebook fan page.

 The article is titled “Learn Facebook Page SEO Mastery in 7 Easy Steps.”

1. Get a good URL
2. Configure your default tab
3. Generate links to your page
4. Link to other relevant pages
5. Use Facebook for inbound links to your company website
6. Select a good name for your Facebook page
7. Post keyword rich content in the About box

Learn more about these tips at AllFacebook.

Is your marketing budget shrinking? Need guaranteed results? Sitetuners, a website optimization company, is offering to refund money to companies who see less than a 5% improvement in their landing page. It may be something worth investigating.

These videos are like Google AdWords which is a pay per click model. If someone searches for a particular term or phrase related to your business, your video will now be available in the search results sidebar.
Pretty cool!
(Thanks Scott)

http://searchengineland.com/youtube-formally-introduces-sponsored-videos-15450.php

First, Microsoft makes an offer to buy Yahoo. Yahoo declines. Next, Yahoo decides to collaborate with Google on Advertising in an attempt to secure future growth. Next, government regulators threaten to stop the deal so Google backs out.
What happens next? Can Microsoft acquire Yahoo at a lower price? Will Yahoo develop a new viable growth strategy that allows them to remain competitive?

At any rate, I own Yahoo stock and I need the value to go up so I can win a stock market bet I have going with a few fellow co-workers.

Interested in comparing two keywords to determine which one is more searched?
Try Google Trends.
Google Trends gives you a great visual for searched terms. Do you see a spike it traffic one day? Google will show what news or event occured that day, thus showing the root cause of the spike in traffic. You can even see the top cities where the searches are coming from.

Example…
From this data, you can see that the term “Obama” is searched more than “McCain”.

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After gaining European Union approval, Google has closed its $3.1 billion acquisition of DoubleClick.

DoubleClick helps its customers place online ads in a strategic manner, increasing advertising effectiveness and providing detailed information for ROI.

What do you think about this acquisition? Will it hurt Yahoo! and MSN?

For those of you who prefer video to reading, here is an interview that explains the differences in SEO and Paid Search. Dr. Ralph Wilson of Web Marketing Today speaks with Abe Mezrich of Didit.com.

*Warning: due to the quality of this video, you may feel as if you’re watching an interview conducted in 1982.*

Question: How do you get your website to be listed high on Google’s search rankings without emptying your pockets?

Answer: Link building.

Links from other websites to yours builds credibility with search engines. Google, for example, looks at the credibility of the sites linking to you, or their “page rank.” If websites with a high page rank are linking to you, it in turn builds your reputation and authority.

Some of my favorite link building ideas:

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Search Driven Copywriting - Using Keyword Research to Write in the Voice of Your Audience

Written by Scott Daughtry, SEO specialist.

As marketers we constantly try to write compelling copy that motivates people to take some sort of action. The trick is to write in the voice of our target audience; speaking to them using language they respond to.  Sometimes we use focus groups or surveys to help with this; getting out in the field and talking to prospects/customers also helps. In the end though, the words we choose often amount to best guesses. Perhaps this is why marketers are sometimes looked negatively upon - especially those in the high tech industry. Maybe we are just not speaking our audience’s language. If only there was a thesaurus of words to use when writing for a specific audience. What if I told you there was?  

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Written by Scott Daughtry, SEO Specialist.  

Most website owners eventually come to the conclusion that to have any success getting traffic to their site, they need to do one of three things: optimize the pages of their website (SEO), start a pay-per-click campaign (SEM), or do both. In an effort to save money, most people will tell you to go the free route first – that is, work to optimize your website and hope that your pages get indexed high in the search engines. I’m here to tell you a couple of reasons you may want to consider shelling out some money on a pay-per-click (PPC) campaign first.

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