After gaining European Union approval, Google has closed its $3.1 billion acquisition of DoubleClick.
DoubleClick helps its customers place online ads in a strategic manner, increasing advertising effectiveness and providing detailed information for ROI.
What do you think about this acquisition? Will it hurt Yahoo! and MSN?
For those of you who prefer video to reading, here is an interview that explains the differences in SEO and Paid Search. Dr. Ralph Wilson of Web Marketing Today speaks with Abe Mezrich of Didit.com.
*Warning: due to the quality of this video, you may feel as if you’re watching an interview conducted in 1982.*
Question: How do you get your website to be listed high on Google’s search rankings without emptying your pockets?
Answer: Link building.
Links from other websites to yours builds credibility with search engines. Google, for example, looks at the credibility of the sites linking to you, or their “page rank.” If websites with a high page rank are linking to you, it in turn builds your reputation and authority.
Some of my favorite link building ideas:
Search Driven Copywriting - Using Keyword Research to Write in the Voice of Your Audience
Written by Scott Daughtry, SEO specialist.
As marketers we constantly try to write compelling copy that motivates people to take some sort of action. The trick is to write in the voice of our target audience; speaking to them using language they respond to. Sometimes we use focus groups or surveys to help with this; getting out in the field and talking to prospects/customers also helps. In the end though, the words we choose often amount to best guesses. Perhaps this is why marketers are sometimes looked negatively upon - especially those in the high tech industry. Maybe we are just not speaking our audience’s language. If only there was a thesaurus of words to use when writing for a specific audience. What if I told you there was?
Written by Scott Daughtry, SEO Specialist.
Most website owners eventually come to the conclusion that to have any success getting traffic to their site, they need to do one of three things: optimize the pages of their website (SEO), start a pay-per-click campaign (SEM), or do both. In an effort to save money, most people will tell you to go the free route first – that is, work to optimize your website and hope that your pages get indexed high in the search engines. I’m here to tell you a couple of reasons you may want to consider shelling out some money on a pay-per-click (PPC) campaign first.
Scott Daughtry*, a SEO and SEM specialist, contributes his best tips and tricks.
SEO = Search Engine Optimization (Results show up in the free/organic listings - the green highlighted section below)
SEM = Search Engine Marketing (Results show up in the paid listings - the red highlighted section below)
