My company is an Alliance Partner with Cisco Systems. Over the past few years, I have come to respect the marketing machine that Cisco has developed. They must have hundreds, if not thousands of marketing team members whose diligence and creativity has lead to an innovative re-branding effort.
Welcome to the Human Network.
A few years ago, Cisco decided to go against the norm of “this is what we do” advertising and focus on how their products change everyday lives. Their message is not targeted to the traditional “IT types” - it now encompasses a global audience from every walk of life.
This new messaging project cost Cisco $100 million and was initiated two years ago. Revenues have increased 41% from 2006 to 2008.
Cisco shows us that you can teach an old dog new tricks.  

 To see a sample ad, click here.

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