Direct Mail Marketing
direct mail March 27th. 2008, 1:02pm
It seems like every other month, the United States Postal Service is raising rates on postage to keep up with inflation — if only the average American’s salary kept up with inflation at the same rate. (Okay, that’s a different story…)
For the first time since December 2006, the rates of standard mail will jump by 2.9% and the rates of periodicals will go up 2.7%. This will take effect on May 12th.
As direct mail marketing becomes less effective and as inflation forces postal rates to rise, we will see a greater need for e-marketing.
First class letter: $.41 to $.42
Postcard: $.26 to $.27
Certified Mail: $2.65 to $2.70
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