Email Measurement
E-mail marketing September 16th. 2008, 11:38am
A few metrics that every marketer should be tracking…
Click-to-open ratio (Click rate / Open rate): Removes unopened emails from the equation and tells you how relevant your content is to someone who opened your email.
Click times conversion (Clickthrough x conversion rate): Removes open rates and shows you how the email performed among those who clicked around.
Revenue per emails (Revenue / # of Emails sent)
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