Event Marketing: Develop a Strategic Plan
Event Marketing November 28th. 2007, 8:39ama href=”http://marketingvirgin.com/wp-content/uploads/2007/11/event-marketing3.jpg” mce_href=”http://marketingvirgin.com/wp-content/uploads/2007/11/event-marketing3.jpg”>
A strategy is a plan of action.
What do you need to do to execute a successful event?
Start with an Excel spreadsheet and write out all of your deliverables. This will help you stay on track. If you’re planning a trade show, use the “exhibitor services manual” to guide you on action item due dates. If you’re planning a corporate event, make sure to get a cross-functional team together to help you define which deliverables need to be completed and when.
Below is a link to a project plan I did for a really small show. Hopefully this will help you get started with your planning.
Project Plan - CampIT - Chicago
April 3rd, 2008 at 3:46 am
Never heard of it before, but after reading this can say with assurance, that it’s a point of great interest and fun for me