Hey Cupcake!
Word of Mouth April 7th. 2008, 6:31am
A friend of mine (my best friend’s - husband’s - brother, catch that?), Wes Hurt, always wanted to be his own boss. What profession did he choose? He opened up a cupcake stand! You can’t tell me that at one point in your life, you didn’t want to take such a simple concept and make it wildly successful.
Wes’ first stand was located in a parking lot owned by a sorority. Its convenient location to the nearby UT campus made it popular. Next, Wes bought an old airstream trailer, fixed it up, and moved to the famous South Congress Ave.
Wes’ cupcake stand, Hey Cupcake!, has been a success from the start. He didn’t use traditional methods of marketing, his popularity comes mainly from Word of Mouth Marketing.
There are so many factors to consider…
1. The giant cupcake on the top of the trailer
2. The convenient South Congress location
3. The trendiness of air stream trailers
4. The inexpensive price point
5. The quality of the product
Wes then employed two local graphic designers and Conquest Media to build his website.
How would you market a business like this? It could be something as simple as giving “free cupcake” coupons to local businesses, dontaing cupcakes to a local popular event, or a little more complicated by employing social media and adding a “News from Airstream Trailer” blog. Thoughts?
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