Marketing Virgin

Follow me on Twitter! @MarketingVirgin

Have you been tasked with creating a Twitter account for your company? You may be a sceptic now, but soon you will realize the true value Twitter can provide in terms of both brand management and building relationships with potential customers.

Here are a few tips to get you started:
1. Use your company name, not a variation of it.
This will make it easy for people to find you in the Search feature.
2. In order to be followed, you must follow others first.
Start following other Twitter accounts in your space. Analysts, industry publications, press, subject matter experts, etc. Out of courtesy, they may decide to follow you as well.
3. Re-tweet.
Get the attention of others by re-tweeting messages posted by the people you follow. This is another way to get them to follow you back. Always put an “@” in front of the username of the person whose message you are re-tweeting.
4. Add hash tags.
Hash tags is a way for Twitter to trend the hottest topics of the day. They appear in the right-hand side of the screen, and have a # in front of them. For example, #marketingvirgin.
5. Add pictures.
Use www.twitpic.com to add photos to your Tweets.
6. Add links.
Use www.tinyurl.com to shorten long URL’s that you want to reference in your Tweets.
7. Don’t just talk about yourself, engage others.
Ask a question. Encourage participation. You could even have a contest.
8. Add yourself to WeFollow.com.