Below is a list of the pro’s and con’s of conducting an e-mail marketing campaign to iPhone users, courtesy of the geniuses at MarketingSherpa. 

Some of the Pro’s:

1.      The iPhone accepts HTML

2.      Readability – zoom, scroll, etc.

3.      You can see who is visiting your landing pages from Apple’s Safari browser

4.      They work internationally

Some of the Con’s:

1.      Email access isn’t quite as fast

2.      AT&T’s network is slow

3.      Your “order now” button needs to be large – to accommodate larger fingers

4.      No Flash capabilities

For more information and to get the full list of pro’s and con’s, visit Marketing Sherpa.

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