Marketing Virgin

It takes years to build your personal brand, and only seconds for someone to destroy it. BINC, a professional headhunting firm, shares 12 tools that will help you manage your brand online.

Find more about the list by viewing the full BINC article.
1. TrackUR
2. Reputation Defender
3. BuzzDing
4. Trendrr
5. Social Mention
6. YackTrack Chatter
7. Filtrbox
8. Rapleaf.com
9. Google Alerts
10. Yahoo Alerts
11. Windows Live Alerts
12. TinEye

Think social media is a hoax? Check out this great video that proves its value: http://www.youtube.com/watch?v=sIFYPQjYhv8.

 Find out more by following Socialnomics:

1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network 
2. Social Media has overtaken porn as the #1 activity on the Web
3. 1 out of 8 couples married in the U.S. last year met via social media
4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia Read the rest of this entry »

   

The new marketing and advertising chief at General Motors is a man named Bob Lutz, who formerly headed global product development for the failed auto giant. 

Should a man with such little experience in marketing be handed the responsibility of turning around a company that has lost so much brand equity over the years?

AdAge wrote a really great article that is worth reading. You can find it here.

Read the rest of this entry »

Some people think that the Marketing department has all of the fun. Well, in the case of the company I work for, it’s true. Here are some outtakes…

Wear your Snuggie to work day

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In just 8 months, Facebook grew from 100 million to 200 million users. Now, in the last 3 months, they have added another 50 million more.

 According to Nielsen Online, users are spending an average  of 4 hours, 39 minutes on the site every month.

Considering all of the information they are able to collect on users, get ready for highly targeted ads to begin popping up on your screen. It will feel like they can read your mind, except they are simply using keywords you supplied in your profile.

I registered for the Marketing Sherpa B2B Demand Generation Marketing Summit yesterday. I’ve heard great things about it, and I’m looking forward to going in September.

 Are there any marketing conferences you would recommend?

In other words, marketing via text messages. I’m doing research into the topic right now.

I understand its purpose in B2C marketing, but what are the possibilities for B2B?

Thoughts?

Has social media made people go crazy?

I created and run a Facebook page for my company. I came into the office this morning, checked the page, and noticed that a new person added a link on our Wall. I clicked the link and it took me to a video of our competitor’s CEO being interviewed at a tradeshow we recently attended.

Obviously, this was a strategic move so I deleted the Wall post.

Ten minutes later, I checked it again. The guy who works for our competitor posted the link again.

WTF?

Yes, I just used the acronym WTF. I mean, c’mon…who does that? It’s tacky, it’s childish. Needless to say, I deleted the link again, and then blocked him.

This leads me to think that social media is causing people to feel powerful. Feel free to hide behind your screen Andy…I’ll see you at the next tradeshow!

As a rule of thumb in marketing, do not ever point out your competitors. Not only does it simply make you look tacky, but it also gives free advertising to the vendors you are competing against.

What’s worse? Misspelling your competitors name. Check it out: http://www.networkperformancedaily.com/2009/05/what_the_fluke.html 

Check it out here: http://www.pinpointe.com/blog/10-best-performing-email-subject-lines