I may be biased, but our PR Manager, Chandra, does a great job writing press releases. She has really incorporated the latest in social media into her work.

Whenever you write press releases, consider adding a link at the bottom that directs readers to your RSS feed and encourages them to follow you on Twitter. Place these links above your contact information.

For a good example, click here: http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20080918005752&newsLang=en.

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