On Sunday, February 3rd, millions of Americans will sit in front of a TV set and watch the Superbowl XLII. I, however, will be out shopping while the crowds are at a minimum, as I wish BOTH the Giants and the Patriots would lose, if it were at all possible. If the Cowboys hadn’t choked in the semi-finals or if the Packers hadn’t lost in OT in the finals, this would be a different story.I will, however, pay special attention to the half-time ads. With so much money invested in advertising every year, it’s fun to see how companies work to top the previous year.

Below are some interesting charts on ad spending at the Superbowl:

 

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