The Best Time of Day to Send an E-mail
E-mail marketing February 8th. 2008, 8:15am
Do you have a hard time pressing the “send” button when executing an e-mail campaign? We do!
Do you ever wonder what time of the day you should you send an e-mail to get the best open rate?
Matt O’Laughlin, Marketing Business Analyst for Second Act LLC, thinks he has the answer. According to his test results, 9AM CST fared 15.63% better than 4PM and 9.4% better than 12PM. 12PM CST fared 6.9% better than 4PM.
We are using these results to test our e-marketing strategy. So far, so good. Make sure you conduct your own testing as results can vary from B2B to B2C.
