Marketing Virgin

I spent last night holed up at Starbuck’s with a few fellow AMA board members. We spent the evening judging scholarship applications submitted by University of Texas, St. Edward’s, and Texas State AMA student chapter members. These students are smart. Their GPA’s, their full resumes, and their insight into the marketing world is all very impressive - a far cry from the slackers I managed to get stuck with in group projects in college.

Below are a few tips I would like to offer graduating seniors:

1. Always have someone read over your resume.

It may look perfect to you now, but that’s because you’ve been staring at it for hours. Ask your mom, roommate, friend, professor, career advisor, anyone to look it over before you apply for a job. This is your one chance and first impressions mean everything!

2. Cover letter - if it’s not well written, scrap it.

Your cover letter should be professional, engaging, and to the point. State your objective in the first paragraph. Use no more than three bullet points to summarize your accomplishments. If your cover letter isn’t good, employers won’t bother looking at your resume.

3. Check your grammer.

In the world of text message, IM, and email, acronyms rule. “TTYL, LOL, WWJD?” (Okay, I had to throw in that last one.) Students need to be able to formulate professional, clear sentences. There is no room for error!