After it was announced that my company was being acquired, we knew we had to come up with a way to show the world that we were excited about this new venture, while staying true to our lighthearted culture. With only 8 days before the deal was set to close, we met to discuss ways to make this happen. After throwing around several ideas, we came up with an image of a bride and groom, driving away from their ceremony, with the words “Just Acquired” across the back.

Naturally, we didn’t want to release just a single image, so we decided to produce an entire ceremony. Just four short days later, we had the script, camera, decorations, and cast. The images we captured that day were made into a video.

We uploaded the video to our corporate blog on the day of our acquisition and watched as it was shared across social media outlets including Twitter, Facebook and LinkedIn.

Our entire cost for the video was $98. Not bad.

Want to see the video? Check it out here: http://www.youtube.com/watch?v=XGSviXSLKsI 

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