Web 2.0?

November 1st. 2007, 8:48pm

What is Web 2.0 anyway?
According to “experts”, Web 2.0 is the second generation of the Internet. When you go online, it’s much more interactive. Social networking sites allow you to connect with other users and create online communities. Blogs provide a platform for which you can voice your own opinions, give insight, share information, etc. RSS feeds allow you to suscribe to free content - providing you with the content you deem newsworthy as it is updated. Websites are no longer stagnant, they rely on connectivity, linking to other sites.

Think: Facebook, MySpace, del.icio.us, Technorati, LinkedIn, Flickr, Slashdot

Is this legitimate?

Depends who you ask. Some people believe that Web 2.0 is the next generation of marketing, while others see it as a gimic to sell an idea. In the end, technology changes. People find new ways to use it. Marketers have to develop new strategies to get closer to their target audiences, and social networking is not a bad way to do it.

So what comes after Web 2.0?
A friend of mine who owns Conquest Media thinks he knows. Check out the new site he’s developing to spoof the Web 2.0 phenomenon… Web4point0.com.

What are your thoughts on Web 2.0?

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