What is a Persona?
Marketing March 31st. 2008, 5:40pmFor marketers, a persona represents a group of people that have certain pre-selected characteristics.
When developing a persona, a marketer will determine which habits, traits, demographic, psychographic (etc) characteristics their best clients possess. These qualities will help them target their messaging to them.
For example, say you own a boutique that sells high-end baby furniture, clothing, toys, etc. Who is going to be your best customer?
Odds are, your best buyer is going to be:
- Female (aged 24-40)
- Affluent (household income over $75,000 a year)
- Well educated (obtained college degree)
- Stay at home mom
- 3 kids or less
- Active outside of the home
- Involved at children’s school
- Enjoys vacationing, travel
Each of these characteristics can be brought together to form one persona.
