Who uses social media?
Web 2.0 November 4th. 2008, 7:18amWho uses social technology? Josh Bernoff of Forrester Research has the answers.
Inactives (those undtouched by social media): 25% of the US population
Spectators (view video, read blogs): 69%
Joiners (Facebook, LinkedIn): 35%
Collectors (RSS, Digg): 19%
Critics (reviews, blog comments): 37%
Creators (write blogs, upload video): 21%
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