Wireless Marketing
For the Non-Virgins December 19th. 2007, 3:08pm
How do you feel about reaching out to your prospects and customers via a mobile device?
Quiksilver used Access 360 Media to create a mobile application for the annual Big Wave surfing competition on the north shore of Hawaii. Mobile users opted into an alert system that would provide information on wave heights, the surfers, what the contest conditions were, who was winning, and other types of interesting information.
Twitter allows users to receive updates via text message. Your friends on Twitter can send you updates through this free service. We use Twitter to send updates to our customers on the planning of our 2008 Customer Symposium. They can select to receive updates via e-mail or text message.
Pros:
- A new way to reach your target market.
- Easy way to communicate with the very desirable 18-34 year old market.
Cons:
- It’s a virtually untouched space - proceed with caution.
- Less opportunity to reach the group that is slower to adopt new technology - adults over the age of 34.
- Low bandwidth, poor screen resolution, different devices, etc.
